Cookie Policy
What are cookies?
Cookies are small text files or similar technologies that are stored on your device. They can be used to make a website work, remember choices, keep statistics or target marketing.
Necessary cookies
The webshop uses necessary cookies and local storage for e.g. basket, checkout, login, security, age verification in checkout, cookie selection and technical operation. These cookies are necessary for the webshop to function and usually do not require consent.
Statistics and marketing
Google Analytics measures visits, product interest and purchase progress and is only loaded after consent to statistics. Google Signals also requires separate consent for marketing and can link cross-device activity for Google users with the relevant settings. Personalized advertising is disabled in the webshop's analytics setup. You can reject optional cookies and change or withdraw your consent via the cookie settings. See also the privacy policy.
Current cookies and technologies
- WooCommerce cookies for cart, checkout, and session.
- WordPress cookies for login and admin functions.
- Redis Object Cache without user-directed tracking.
- CookieYes cookie choice: stores whether you have selected necessary cookies, rejected optional cookies or accepted all categories.
- The age requirement is stored on the order when it contains age-restricted items. The actual control takes place in the payment process at PensoPay; this is not a standalone cookie.
How to change your selection
You can open the cookie option again here:
You can also delete cookies in your browser. If you delete cookies, the webshop may lose information about your basket, login and previous cookie choices.
Contact
Questions about cookies can be sent to info@villabianca.dk.
Ad and campaign measurement from 30 September 2026
After your consent to statistics, we store campaign codes (source, media, campaign and content) in the cookie vb_mkt_attribution for up to 30 days and associate them with any order. WooCommerce's sbjs_ cookies describe referral and session. They are only activated with statistics consent.
Following a separate, current consent for marketing, we use the Meta Pixel and Conversions API to measure visits, product views, cart, checkout and purchases, and assess the effectiveness of our ads on Instagram. Meta Platforms Ireland Limited receives event information, product ID, amount and currency, and browser/click identifiers (_fbp and _fbc). Pixel calls also include technical browser information and IP address. Meta may associate the information with your Meta account. From 4 October 2026, we will also use automatic advanced email matching following a new, current marketing consent. Meta Pixel can read email as you enter it into the online store and converts it into a hash before being uploaded to Meta. The hash is a pseudonym and can be used by Meta to link events to your Meta account. This setup only selects email for advanced matching; name, phone, address, date of birth and payment information are not selected. We do not upload customer lists. Purchases via the Conversions API continue to use only the separately accepted browser/click identifiers as well as products and purchase value. Hashing does not make the information anonymous.
Meta cookies usually have a lifespan of up to 90 days. The cookie vb_meta_notice document for up to one year that your choice has been made based on this information. Thank you page purchase events may be briefly in a technical queue; they are removed after successful transfer and no later than seven days. If you reject or withdraw marketing consent, new pixel events will be stopped and these marketing cookies will be removed. Information already collected may continue to be processed by Meta on its terms. You can change your choice at any time in the cookie settings.
The basis for this tracking and disclosure is GDPR Article 6(1)(a). Meta processes data in accordance with Meta's Privacy Policy and Business Tools Terms. Data may be processed outside the EU/EEA; read Meta's information on international transfers and guarantees. You can contact us for more information and use the rights described in the Privacy Policy.
We also calculate the total order value and repurchases internally based on the order history. Matching takes place by email or customer account, and the dashboard only receives total figures without customer identity. The purpose is to understand the store's sales and profitability; the basis is our legitimate interest according to Article 6(1)(f). The numbers are not used for automated decisions about you or to send marketing without separate consent. You can object by contacting info@villabianca.dk.